This project has been extended to enable its
work to be substantially completed by the end of 2001. Its aim is to
increase awareness of the common cultural heritage of the
"Transmanche" region (Kent / Nord-Pas de Calais), and thus
help develop tourism.
Each coordinator is working with partners and supporters involved in
heritage, culture and tourism including local authorities, regional
organisations and transport companies.The project uses
"state-of-the-art" multimedia to provide information
Invicta Media Productions Ltd of
coordinator: CRDP (Centre Régional de
Documentation Pédagogique) of
- · Kent in French for audiences
in Nord-Pas de Calais; and
- · Nord-Pas de Calais in English
for people in Kent.
- · target group tour organisers
as well as independent travellers;
- · complement current tourist
marketing and existing networks for cross-Channel distribution
- · emphasise the visitors'
perspective based on market research;
- · develop content about themes
as well as specific locations.
Over the project period (now May 1998 -
December 2001) the project will build up a coherent supportive
network of information sources to help and encourage visitors to
explore the region's cultural heritage.
- · establish two-language
websites - as a major "flagship" for the Project", to
provide back-up information, and links for contact by e-mail, etc.
- the popular www.theotherside.co.uk
about North France, has been up-and running since May 1999 and
l'autre côté du
about Kent, joined it in May
- · produce and distribute two videos
for group tour organisers (one French, one English) - FREE on
application to teachers and group organisers - release date
- · produce and distribute one joint
bilangual video about the history of coastal areas and
Channel crossings - also FREE on application to teachers and group
organisers - release date t.b.c.
- · produce joint two-language
CD-ROMs about cultural heritage of the region - with
tourist information about places to visit, and links to
websites - release date t.b.c.
- · develop broadcast and press
coverage to create a high profile to help raise public
awareness - major campaign on release of videos and
here to be sent more information about the
Media | Project
update | Proposal
(En) | Proposal
(Fr) | CRDP
l'autre côté du
THIS PROJECT IS
BY THE EUROPEAN COMMUNITY
Regional Development Fund
Kent / Nord-Pas de Calais INTERREG Programme
Invicta Media, Europa House,
7Clanwilliam Road, DEAL, Kent CT14 7BX United Kingdom
Tel/fax: 01304 362569 or international: +44 1304 36 25 69
Latest update 21st August 2001 Copyright ©