Background information | Contact details | rail travel*
Orchies station is on the line Lille Flandres-St.Amand-Valenciennes


Maison de la Chicorée, Orchies

Apothecary's jar displayed in the elegant turn-of-the-century Leroux mansion

World's No.1
The family firm of Laroux based in Orchies is the world's number 1 chicory producer, and they have recently made a museum out of the owners' mansion - devoted to this plant [see
chicory] and its many beneficial uses.

You will see ceramic utensils used by monks and apothecaries to prepare their remedies, along with a unique collection of European pottery from the 16th to 19th centuries.
Back to top

Marketing a substitute for coffee
Roast coffee beans are an expensive and perishable commodity. Before instant coffee was invented, bottles of chicory essence were promoted as a cheaper and more convenient alternative. Some prefer its distinctive bitter taste. The museum displays a host of packaging, labels and marketing materials produced by several generations of chicory roasters in Orchies.

'LEROUX chicory makes good coffee'
"Chicory from Flanders" using the belfry (Carillon) of Douai as a brand.
Back to top
Background information

Back to top

...Send in a review..
Reviewer - ??
Location: 25 rue Jules Roch, ORCHIES
Take Junction 2 off the A23 autoroute from Lille
Information/ reservations:
Tel: 00 33 3 20 64 83 70




Regional Food & drink © Copyright 2000 Invicta Media. Last updated 26th September 2000