© Copyright 2000 Invicta
Media. Last updated 26th September 2000
Apothecary's jar displayed in the
elegant turn-of-the-century Leroux mansion
The family firm of Laroux based in Orchies is the world's
number 1 chicory producer, and they have recently made a
museum out of the owners' mansion - devoted to this plant
and its many beneficial uses.
You will see ceramic utensils used by monks and apothecaries
to prepare their remedies, along with a unique collection of
European pottery from the 16th to 19th centuries.
Marketing a substitute for
Roast coffee beans are an expensive and perishable
commodity. Before instant coffee was invented, bottles of
chicory essence were promoted as a cheaper and more
convenient alternative. Some prefer its distinctive bitter
taste. The museum displays a host of packaging, labels and
marketing materials produced by several generations of
chicory roasters in Orchies.
'LEROUX chicory makes good
"Chicory from Flanders" using the belfry (Carillon) of Douai
as a brand.
in a review..
Reviewer - ??
Location: 25 rue Jules Roch,
Take Junction 2 off the A23 autoroute
Tel: 00 33 3 20 64 83 70